Advertising Spend Terms
Effective date: August 29, 2026
This document is a working template. It must be reviewed and adapted by a qualified lawyer for the company's actual jurisdiction and practices before it is treated as final.
1. When these terms apply
These terms apply whenever an engagement with Popular IT Service LLC includes an approved advertising media budget — that is, when the client authorizes us in writing to cause advertising to run on a named platform in connection with a documented campaign. They supplement the Software & Marketing Service Terms and the engagement's written Scope.
2. Written media authorization
No media spend occurs without a written authorization that names the advertising platform(s), states the campaign objective, and sets a budget limit. The authorization may be part of the Scope or a separate campaign authorization document.
3. Budget limits
The authorized budget is a limit, not a target. We do not cause spend above the authorized amount without a further written approval. Platform-side delivery mechanics can create minor overdelivery in some cases; any such amounts are disclosed and handled in reconciliation.
4. Agency fee versus media cost
Invoices state our management fee and the approved media cost as separate line items. The media line is not a fee to us — where we are contractually responsible for paying the platform, the approved amount is used to pay the named platform in connection with the documented campaign.
5. Taxes and platform adjustments
Taxes charged by platforms or required by law, and platform-side adjustments (credits, refunds, corrections), are passed through and shown in reconciliation records rather than absorbed silently.
6. Documentation and reporting
For each campaign with an approved budget, we maintain and provide: the written authorization, the itemized invoice, campaign-level reports on the agreed schedule, and a reconciliation of authorized versus actual spend based on platform records.
7. Unspent and over-delivered amounts
If a campaign ends with authorized amounts unspent, the reconciliation states the unspent amount, and it is — as the written agreement provides — applied to a subsequent authorized campaign or refunded. Refunds due are processed to the original payment method where applicable, within the timeframe stated in the Payment, Billing, Refund & Dispute Policy.
8. Platform credits and refunds
Where a platform issues a credit or refund connected to a client campaign, we pass the benefit through to the client in the reconciliation for that campaign.
9. Fraud, prohibited campaigns, and policy violations
We do not launch or continue campaigns that are unlawful, deceptive, or in violation of the named platform's advertising policies. If we discover a violation, we may pause the campaign and notify the client; repeated or intentional violations are grounds for termination. The client is responsible for the truthfulness of claims about its own products.
10. Order of precedence
For media-budget matters, these terms control over the general service terms; a signed engagement document controls over both.